Singapore and Western Australia Jointly work on Cross-media Projects

At MIPCOM in Cannes, Singapore’s media arm, the Media Development Authority, together with its counterpart, ScreenWest from Western Australia, have announced a collaboration developing cross-media projects.  MIPCOM is the world’s leading entertainment content marketplace, where it was fitting to make the announcement.

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The collaboration benefits traditional as well as digital media producers, developers and storytellers from both Singapore and Australia to develop teams which complement each other. Together, their synergy will be invaluable in jointly developing visual storyboards for new media channels. Such examples include content on web, mobile devices as well as on interactive television.

In conjunction with the collaboration, a maximum of two projects will be chosen and awarded up to a maximum of US$30,000 each in funding, to be shared between the Western Australia and Singaporean development partners.

This scheme introduces a new form of media corporation, enhancing cross-disciplinary and cross-border partnerships. This is the third year of the partnership with Singapore, and both countries recognize the significance of providing support for digital media producers.

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MDA also announced a collaboration between Beach House Picture from Singapore and NHNZ from New Zealand in production of a 3D TV series. Through these efforts, MDA has shown its efforts to develop the 3D abilities in Singapore’s media industry.

3D productions such as Avatar have captured the hearts of many all over the world, thus making the progression to 3D a natural one for NHNZ and its production partners. The demand for 3D has started to swell, and NHNX’s managing director ‘expects to see enormous growth in the 3D market’ thus giving them an advantage.

Media, New Media

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