Recession may not be bad for companies

Recession periods (periods of general economic decline) could be used to create higher profiles

for their branding for homegrown companies and non-profit organizations, said Singapore

 Prestige Brand Award (SPBA)’s chairman, Mr Chan Chong Beng. He says that it would be ill-advised to decrease spending by cutting down on efforts to improve

on branding. This was because during […]

Business Talk in Singapore, Recession